Philips Lighting recently announced the introduction of its intelligent connected road lighting system, Philips CityTouch flex, into China and held a professional channel 2017 spring new product launch event at the Chengdu Lighting Application Center. In fact, since March, there has been a lot of news about Philips Lighting, with a strong trend of dominating the screen. In addition, among the lighting giants, Osram and GE have also taken action. Let's take a look at the trends of lighting giants this year.

Two directions of Philips lighting

Philips Lighting CEO Stanley Hung has stated that LED energy efficiency and smart connectivity, allowing light to transmit information, were the two major directions for Philips Lighting in 2017. From the numerous actions of Philips Lighting, the pursuit of high-quality lighting, intelligent connectivity, people-oriented, design aesthetics, systems, and services are the key words of its recent actions.

Among them, in terms of intelligent interconnection, Philips Lighting has always been proactive, constantly launching new products, including the all-new InterAct wireless intelligent interconnection lighting system for the global office lighting system market, as well as various individual products such as wireless remote control switches. Various collaborations have also been carried out. This year, Philips Lighting signed a memorandum of understanding with China Mobile Research Institute to jointly explore cellular IoT standards for intelligent connected lighting.

With the construction of smart cities and the development of urbanization in China, the demand for intelligent road lighting management has increased. Philips Lighting has been actively promoting its CityTouch comprehensive street lighting management system, and this time it is introducing the system to China. Wang Yun, President of Philips Lighting Greater China, has stated that in the field of smart cities, Philips Lighting will accelerate the promotion and application of various lighting systems in the Chinese market, and will explore different implementation models with the government according to the different situations and needs of different cities, in order to smoothly and effectively promote the landing of smart city projects.

Optimistic about the prospects of the indoor positioning market, Philips Lighting is actively laying out its positioning system. Based on its LED indoor positioning system, we have launched a shopping navigation application. Promote cooperation between various types of enterprises in the field of Philips lighting and indoor positioning, explore innovative applications of Philips indoor positioning system, and meet the needs of retail stores, shopping centers, offices, and other formats. The first batch of companies to join the program includes leaders in information technology and system integration, such as SAP, Microsoft, and Kejie, as well as strategic enterprise technology consulting firms and market leaders in the field of handheld computers and electronic shelf labels, such as Zebra Technologies and SES imagotag. It also includes location-based service software providers, such as Favendo, Adactive, Vipera, Nakko, and Mapiq, as well as active partners in the robotics field, such as Blue Jay.

In addition, system services have also become a focus of Philips Lighting, shifting from selling products to selling systems and services. Following the establishment of the first LED system product service center in Zhongshan Ancient Town in 2016, Philips Lighting announced on April 14th that its LED system product service center has opened in Zouqu Town, Changzhou City, Jiangsu Province. On April 27th, Philips Lighting announced the establishment of professional lighting customer experience centers in East China Electric City in Suzhou and Modern Lighting City in Ningbo, providing comprehensive product display and sales services to the two important professional lighting markets in the Yangtze River Delta region. Yang Rong, General Manager of Philips Lighting's OEM Channel in China, once said, "By establishing service centers in major LED industry bases, Philips Lighting's OEM channel will actively communicate with OEM original partners in a targeted manner, helping them create more business opportunities

In addition to the product service center, Philips Lighting has recently launched the "Dandelion Plan" aimed at expanding the Chinese consumer lighting market, optimizing the layout of consumer channels. The plan includes larger and stronger store promotion material placement, terminal promotion activities of different themes and product categories, as well as strengthening product knowledge and sales skills training and other sales level support. Intended to provide a series of market support for distributors and strengthen communication and collaboration in the vast consumer channel field in China.

On May 5th, Philips Lighting announced its entry into the online trading platform Alibaba (1688) and opened an official flagship store for professional products, further improving its layout in the Chinese e-commerce field and providing professional lighting customers with a better service experience.

It can be seen that LED intelligent connected lighting is the main development direction of Philips Lighting. In the increasingly mature environment of smart homes, Philips Lighting is trying to enhance its industry leadership in the Internet of Things era through product, system, and service innovation.